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Strategies for Sustainable Growth for Your Small Business

If you are running a business in Detroit, you may be looking for ways to expand. There is a great deal of competition, so you want to ensure your company stands out. From adding a strategic partner to investing in online marketing, you have several strategies for sustainable small business growth to consider. Build Relationships … Continued


Community Engagement Techniques Every Small Business Should Utilize This Year

Small businesses are the backbone of the American economy. According to the SBA, there were a reported 32.5 million small businesses nationwide in 2021. Since then, that number has continued to grow. Small businesses often rely on business from the local community to thrive, making proper community engagement essential to the success of small businesses. … Continued


The Role of Government Policies in Stimulating Economic Development

Government policy is vital in helping stimulate economic development throughout cities and states. One role that the government plays and that influences policies includes monitoring the quarterly GDP. According to IBISWorld, Michigan’s gross state product is more than $481 billion. This number helps drastically influence government policies. An economic development company can help you discover … Continued


Your Ultimate Guide to Corporate Social Responsibility

Businesses in Detroit continue to expand as the city grows. According to the City of Detroit, the city had strong job growth throughout 2022, with 12,200 job gains at Detroit establishments. However, this has led many businesses to realize their global impact. Corporate social responsibility is a movement based on the belief that businesses and … Continued


5 Questions You Should Ask a Business Consultant Before Hiring Them

You want to make sure you choose the right business consultation company to work with. Asking the right questions upfront will help you determine if a consultant is a good fit. Here are six key questions you should ask before bringing them on board. 1. What Is Your Area of Expertise? A consultant may list … Continued


Planning Your Business’ Soft Launch Communication Strategy

You’ve put in the hard work getting your business ready for its grand opening. Now, it’s time to start generating buzz with a soft launch. Here are some effective strategies from business consultants for leveraging your community connections to spread the word. Connect with Local Media One of the best ways to announce your business’s … Continued


Experience Company Growth After Incorporating Community Feedback

There are many aspects to marketing success. One powerful marketing tool is community feedback. According to LinkedIn, 64% of consumers and 80% of business buyers expect companies to respond to their feedback. Customers want connections and personalized experiences with the companies they interact with. They want to feel a sense of community. When marketers attempt … Continued


4 Ways Local Organizations in Detroit Can Make Connections

For local organizations in Detroit, building strong connections in the community is vital for amplifying your mission and impact. According to LinkedIn, companies who are engaged in their community experience a 47% increase in customer satisfaction rates. However, doing outreach and networking effectively takes strategy and finesse. Use these four proven tips to help your … Continued


5 Community Engagement Techniques That Will Get You More Business

Businesses can instantly see growth when they take advantage of strategic opportunities that will help them engage with the community. This can help companies build loyal customer relationships, increase profit, and increase brand awareness. This article will help you discover the best community engagement techniques to help you scale your business. 1. Social Media Campaigns … Continued


What Is an Activation Network for Businesses?

An activation network is a strategic framework for businesses to enhance engagement, build connections, and accelerate goal achievement through coordinated touchpoints and interactions. They are designed to energize the relationships between a business and its customers, partners, and even employees, fostering a more dynamic and interactive environment. Purpose At its core, an activation network refers … Continued