5 Community Engagement Techniques That Will Get You More Business

Businesses can instantly see growth when they take advantage of strategic opportunities that will help them engage with the community. This can help companies build loyal customer relationships, increase profit, and increase brand awareness. This article will help you discover the best community engagement techniques to help you scale your business.

1. Social Media Campaigns

Social media is a powerful local marketing tool. Posting on social media gives you more outreach. According to LinkedIn, 75% of consumers trust recommendations from their social circles. Social media shares and likes will help encourage people to ask about your business, and they’re likely to stop by when their friends give your company a glowing recommendation.

2. Sponsor Local Events

Sponsoring local events is a great way to show the community you’re invested in it. You can sponsor local sports teams, which may lead to banners with your business name or logo on them. When people know that you invest in the local area, they’ll want to support your business. You can also sponsor bake sales, community clean-up days, charity events, and more.

3. Community Service Events

Most local areas have ample opportunities to volunteer. You can participate in a neighborhood clean-up day by picking up trash or taking old furniture out of alleys to the dumpster. Food pantries always need help distributing food, especially during events. You can also organize a charity drive, such as a toy drive, during the holiday season.

4. Local Networking Events

Networking events are a great way to meet other people and local businesses. These events allow you to meet different companies with which you can work. For example, you may wind up meeting a new supplier. A lot of companies give out company gear at these events. For example, you can give out koozies or pens to help increase brand awareness.

5. Special Promotions

Special events and promotions are a great way to start engaging with people. Post large banners in front of the store to transform foot traffic into loyal customers. You can also offer free samples. This allows you to engage with people as you hand them out.

Engaging with the people around you is a great way to give your business the boost it needs. You’ll enjoy seeing more loyal customers, higher profits, and meeting people from the city around you. We specialize in helping with community engagement techniques. Contact Activate Detroit for more information.