There are many aspects to marketing success. One powerful marketing tool is community feedback. According to LinkedIn, 64% of consumers and 80% of business buyers expect companies to respond to their feedback. Customers want connections and personalized experiences with the companies they interact with. They want to feel a sense of community. When marketers attempt to build this community and gather feedback it can create strong positive results. Let’s take a look at how your company can benefit from community feedback.
Creating Brand Advocates
Building a community around your business makes it possible for you to create a space where passionate customers can connect. When this happens, you’re creating brand advocates. These are regular individuals who can help you spread the message of your brand. Not only will these individuals assist your company with word-of-mouth advertising, but through social media engagement, they can also become powerful allies in your marketing strategy.
Improving Customer Retention
When community engagement is high, and a company is responding to community feedback, you’ll also see an increase in customer retention. When you foster a sense of belonging along with valuable experiences customers just stay loyal naturally. The more you engage community members and show that you’re listening to their feedback, the greater your customer retention will be.
Fostering Product Innovation
Product innovation is another positive result of listening to and responding to community feedback. A brand’s community can be a valuable source of insight. The info and data you receive from them can help you better improve your products and services. When you actively listen to member, you’ll see their needs, pain points, and desires. This can then be used to make better choices.
Improve Customer Support
Feedback can also help to improve customer support. You need to know what’s working and what isn’t. Feedback will provide you with this information. You’ll then be able to create more efficient systems that better meet your community’s needs.
Better Brand Loyalty
When customers feel engaged in a community, they are more likely to stay loyal to your brand. This includes listening to feedback, responding, and showing customers how their feedback has made tangible changes. Don’t underestimate the power of brand loyalty, especially if the local community is a big part of your business and company growth.
These are just a few ways that community feedback can benefit your company. If you’d like to learn more about how marketing strategies like this can improve your company’s growth, please contact Activate Detroit today. We look forward to working with you and working on company growth.